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Global Growth, Local Voice: Are Japanese Corporate Taglines on Point?
More than half of Japan’s global-facing taglines focus on ideals like trust, harmony, and the future. That consistency can be a strength—but when headquarters are reluctant to adapt messaging, it may not resonate abroad. A hybrid approach—retaining core values while allowing local adaptation—applies to branding just as it does to management.

Chet Chetwynd
May 143 min read


AI(人工知能)における日本の現状と課題
日本にとってAIが重要なのは、現在の資本と労働の能力を超えて資本と労働のハイブリッドを生み出すことができるため、GVA (GDPと同様である)の水準が高まり、1人当たりの生産性が向上することです。

Chet Chetwynd
Sep 23, 202010 min read


How is Japan Doing in Artificial Intelligence, and What’s at Stake?
We discuss how Japan is doing in AI, and the implications for some of Japan's largest Multinational Corporations (#AI, #Japan, #JMNC).

Chet Chetwynd
Dec 17, 20197 min read
Blog: Blog2
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