top of page
Search


Global Growth, Local Voice: Are Japanese Corporate Taglines on Point?
More than half of Japan’s global-facing taglines focus on ideals like trust, harmony, and the future. That consistency can be a strength—but when headquarters are reluctant to adapt messaging, it may not resonate abroad. A hybrid approach—retaining core values while allowing local adaptation—applies to branding just as it does to management.

Chet Chetwynd
May 143 min read


東京オリンピックは日本のグローバルビジネスにどのような影響を与えるか?
[Japanese Version, for English Version, click here] 2020年夏、日本政府とスポンサー企業が命運を掛け、夏季オリンピックが東京で再び開催されます。東京オリンピック開催は日本経済にどのようなインパクトを与えるのでしょうか?ま...

Chet Chetwynd
Aug 30, 20218 min read
Blog: Blog2
bottom of page