More than half of Japan’s global-facing taglines focus on ideals like trust, harmony, and the future. That consistency can be a strength—but when headquarters are reluctant to adapt messaging, it may not resonate abroad. A hybrid approach—retaining core values while allowing local adaptation—applies to branding just as it does to management.

[Japanese Version, for English Version, click here] 2020年夏、日本政府とスポンサー企業が命運を掛け、夏季オリンピックが東京で再び開催されます。東京オリンピック開催は日本経済にどのようなインパクトを与えるのでしょうか？ま...